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Caltrate Beauty Routine

Caltrate highlights the importance of inner beauty, featuring actress Pia Miller as our new Brand Ambassador. We often focus on what we see on the outside but most of the time we miss what is happening on the inside.

Bone loss can gradually begin from your mid 30s1. As we age, this effect is compounded and increased levels of Calcium and Vitamin D are needed to maintain good bone health2. Caltrate’s ‘Beauty’ campaign urges women to focus on the importance of bone health and to consider adding Caltrate to their beauty routine. It takes many women too long to realise that their bones are their base line – and if you want to be beautiful you have to build a healthy foundation.


1. Access Economics (2001). The Burden of Brittle Bones, Prepared for Osteoporosis Australia, p5) & Lee R E (1985) Restoring lost bone in Osteoporosis, Can Med Assoc J Vol 133 1985 847-850.
2. Osteoporosis Australia (2013). Calcium Consumer Guide, 2nd Edition 12/13, Osteoporosis Australia. Available at